Case Studies

(This page is still in development. More case studies to follow.)

In the meantime, here are two videos showcasing some of the campaigns led by Chris Collis in recent years.

Case Study: Alpro summer campaign.

Making Brands Relevant – A Summer Campaign
The video above shows the change of brand positioning and perceptions from a needs-based purchase to a tasty choice around Breakfast and Coffee occasions for a younger female audience.
Chris was employed as Head of Marketing here from 2010-13
Credits: Campaign director: Chris Collis; id Experiential agency; Crab Digital agency; and Richmond Towers PR.

 

Case study: Sports Sponsorship

Making Brands Relevant – Youth Sports Sponsorship

This campaign from 2005-2009 used youth sports to leverage the nutritional benefits of the YAZOO milk shake brand targeting active healthy children. The sports of Tag Rugby and Hockey were chosen using a variety of criteria:- Team Games good for social development; Existing programmes run by the sports’ national bodies meant we could focus our spend on leveraging the brand rather than paying to set up the events; Newsworthy use of sports personalities and “kids playing sport” very attractive to media led to high take up by press and even TV.
Chris was employed as Director of Marketing here from 2002-08
Credits:
Campaign director: Chris Collis;
RFU Community Rugby;
England Youth Hockey;
Mercieca PR




 

Legal Bits:-

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Marketing Walk is a trademark of Marketing Walk Ltd.
Private Limited Company registered in England and Wales
Company Number: 6906757

This website is copyright Marketing Walk Ltd 2009-2017. Trademarks images and illustrations used are copyright Marketing Walk and or its director Chris Collis, or are used with the permission of the copyright owners. All intellectual property rights reserved. Examples of previous work shown include examples of work carried out by Chris Collis before the incorporation of Marketing Walk Ltd, and or when employed by other companies and using suppliers / agencies who are credited where appropriate. We take care to ensure our website is safe and free from viruses, but make no warranty to that effect nor promise to rectify any faults. You acknowledge and agree that Marketing Walk is not responsible for any harm to you or your property (eg your computer) from your use of this website. You acknowledge and agree that we cannot be held responsible for content on other sites to which we provide links or pointers. In case of disagreement, then jurisdiction of English Law applies. If any terms or conditions become invalid or overturned by law, then remaining terms will continue to apply.

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