(This page is still in development. More case studies to follow.)
In the meantime, here are two videos showcasing some of the campaigns led by Chris Collis in recent years.
Case Study: Alpro summer campaign.
Making Brands Relevant – A Summer Campaign
The video above shows the change of brand positioning and perceptions from a needs-based purchase to a tasty choice around Breakfast and Coffee occasions for a younger female audience.
Chris was employed as Head of Marketing here from 2010-13
Credits: Campaign director: Chris Collis; id Experiential agency; Crab Digital agency; and Richmond Towers PR.
Case study: Sports Sponsorship
This campaign from 2005-2009 used youth sports to leverage the nutritional benefits of the YAZOO milk shake brand targeting active healthy children. The sports of Tag Rugby and Hockey were chosen using a variety of criteria:- Team Games good for social development; Existing programmes run by the sports’ national bodies meant we could focus our spend on leveraging the brand rather than paying to set up the events; Newsworthy use of sports personalities and “kids playing sport” very attractive to media led to high take up by press and even TV.
Chris was employed as Director of Marketing here from 2002-08
Campaign director: Chris Collis;
RFU Community Rugby;
England Youth Hockey;
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